Since it's shaped like roses, we call specifically call this type of sweet bread "rose cake".
It is very good. The only problem is, the instructions I gave Mark weren't very good. I have no real idea how to make something like that. I assumed it would be just like making cinnamon rolls, but instead of cinnamon, put meringue inside. Turned out the dough rose while baking and pushed all the filling out. :) It was still good. I think that next time I will ask my sister how she does it, though.